Nine out of ten readers of Passive House Plus have made decisions on building or upgrading projects in response to articles in the magazine, according to the results of a survey of readers of the magazine’s Irish edition.

Nine out of ten readers of Passive House Plus have made decisions on building or upgrading projects in response to articles in the magazine – and nearly eight out of ten in response to adverts – according to the results of a survey of readers of the magazine’s UK edition.

The Irish and UK editions of Passive House Plus have both recorded circulation increases of 5%, independent circulation audits have revealed – delivering added value for the innovative companies who advertise in the magazine 

Passive House Plus magazine continues to have the highest circulation of any construction magazine in Ireland, and to be the county’s only building magazine with independently audited circulation.

Circulation and readership aren’t the same thing, though some people conflate them.

Circulation’s easy to measure – if you’re willing to subject your magazine to the scrutiny of independent auditing – but readership’s another matter. So let’s deal with circulation first.