Imagine you are a business owner in a changing, Willy Wonka-esque world wherein you have to entertain two extreme ends of your market to satisfy clients.

Renewable energy in Ireland grew by an average of 15% per annum from 2005 to 2009 driven largely by a significant growth in wind energy of 28% per annum in that period, according to SEAI's latest Energy in Ireland report. Last year also witnessed a steady trend towards lower energy prices in Ireland for both domestic and business energy users.

The Government has published a €4.5bn plan for sustainable transport to 2020. The Smarter Travel plan sets out Irelands travel policy for Ireland from now until 2020.